Creative  Playground.
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Dolce&Gabanna

Italian Zest

  • Game Design
  • UGC

Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.

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From web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.
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We developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.

Personalized social assets.

Based on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.

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A global web & retail launch. #italianzest

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Girard Perregaux Manifeste

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