Creative  Playground.
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Zadig&Voltaire

This Is Us!

  • Instagram
  • AR
  • Filter

We turned the launch of Zadig & Voltaire’s genderless fragrance, This is Us!, into a social media event.

TRY THE FILTER
Featuring the scent’s enthusiastic name, we designed a custom Instagram filter that felt as strong and inclusive as the product itself.
Goodkids

Inspired by analog photography and dreamy Polaroid colorways, users shared photos with friends and followers all over the platform.

We share one spirit,
We share one soul,
We share one blood,
We are a tribe.

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Chaumet Ballade n°12 at Vendôme

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