From glam underwear to night lingerie, Etam empowers women to be themselves. See how we helped the Group to claim their strong innovation culture.Watch project
Reinstating the brand’s visionEtam is already the French people’s favorite lingerie brand, but it has one clear ambition for the digital age: to become the world’s number one reference for French lingerie.
A clear editorial strategyIn keeping with the brand’s constant evolution, we intergated engaging editorial content into every section of the platform so that it operates as a key resource.
Rich and interactive contentAttracting the best talents is an integral part of Etam’s innovation process, this is why we are also working with their HR department on engaging brand content.
A key objective for us is to help Etam achieve ‘bold-tinted’ ideas - ideas that inspire women to grow and innovate.
60 designed pages