Meriggiare, take refuge from the heat of the midday sun, and play to discover the Dolce & Gabbana Light Blue Italian Zest deliciously refreshing scents.Play now!
A global web and retail launchWe developed a game (available online and at points of sale in 30 markets worldwide) where the user had to slice as many fruits as they could in a given time.
Personalized social assetsBased on their performance and score, as a reward, players received a custom social asset to share on their profiles along with a personalised fragrance recommendation.
A digital and physical experienceFrom web to instore user experience, the Lemonata game engaged clients with the new Italian Zest fragrance in a natural way.
By deploying digital animations at points of sale across 30 markets, the game reached 22k players who spent an average of 2 minutes each using it.