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BackMarket

Less Waste, More Joy

  • OOH CAMPAIGN
  • NEW YORK

A colorful, rich, and original campaign to present BackMarket's joyful revolution in the American market.

In the US, "refurbished" products aren't as desirable as brand new ones. So we created a visual identity to signal BackMarket's quality and vibrance.
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A bright palette and eye-catching illustrations by Valeria Potaichuk brought joy to NYC's gloomy November streets.

Made to last.

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Baillardran Artisans of the Canelé

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